Story/

I am a Swedish designer from Gothenburg. I work with interior architecture, furniture and industrial design. My fascination has always been about the poetry of crafts as well as of the wonders of new technology since they are both essential ingredients for the development of society. For me, really great design have never been all about the practical functions, but more about the emotional ones, more about commitment and attachment. Art or design? Well, does it really matter? All I know is that mass produced artifacts seldom really get the chance to root in our lives before new ones take their place. So in order for us to keep things longer, we need get attached and fall in love, head over heels. I will start my own brand of quality products where I will oversee the entire production and work closely with some of the best craftmen in Sweden. My mission is to create design with more of the human qualities, that is: god, evil, emotion, humor, and a sense of a life of its own.